Some bonus money went to a fancy coffeemaker that grinds its own beans. Since then, I've tried a lot of fancy beans to get just the right taste. I'm a coffee-lover, but I have to admit: there hasn't been a huge difference to me from bean to bean.
But I just finished about the best cup I've had so far. Maybe it's my palate, mood, whatever. It's hard to believe it's the bean. Yet... it really is the best, yummiest, most robustly-flavorful I've had. But I never would have bought it for myself. I wouldn't even have considered it. Someone gave it to me. Frankly, I used it mainly because, well, it was next. But it was great.