Democrats and liberals are experts at using lies to tug at the heart-strings. Conservatives and constitutionalists need to learn to do the same with the truth.
Were I a political consultant working with the Club for Growth or the Cato Institute or the GOP, here's the commercial I'd throw out there.
Camera opens on a man who looks like he's dressed to work. He smiles and says,
"Well, I don't think I'm rich, but President Obama does, because I make $325,000 a year. He's targeting me and people like me, and seems to think he would do a better job with my money than I do. Sometimes I think he and Harry Reid think I hide it under my mattress and hoard it for myself.
"Well, I don't. I thought maybe you'd like to know what I do with my money.
"Like you, I use it to pay for my house, and to feed and clothe my family. So I support lending institutions, grocers, clothiers, department stores. Last year, I gave 13% of my gross income to my church, which serves God and people, and gives food and care to the needy. Frankly, I think it does a better job of it than government agencies.
"I also own Schlabotnik Hardware. Weird name, but I employ 13 people. That's thirteen people who have jobs, because of the money I make. People like Wanda Plummer, a single mom supporting three children. She's able to take night classes, thanks to the job I gave her. I think one day she'll be a manager. I think that's a good thing. And President Obama didn't give her that job.
"And people like Herman Munzner, who had retired, but he's using his thirty years of experience to help my customers in their projects. Our regular customer Greta James thinks it's great that Herman's here to help, don't you Greta? (Woman at counter laughs and nods.) I think that's a good thing. Harry Reid didn't give him that job.
"But now I'm worried again. You see, I'd like to open another store. More money going to carpenters and vendors, more jobs for my community. Except I see President Obama has me in his cross-hairs again. I guess he thinks he'd do a better job with my money, paying for abortions and windmills and fast trains instead of creating jobs for my community.
"I just think that's wrong. Serious people like Paul Ryan should be bringing sanity to the federal budget, and encouraging investors and job-creators instead of punishing them. Doesn't that make sense to you?
"Tell your congressman, tell your senator: stop penalizing people who create jobs.
"Because the only person who thinks I'm rich seems to be President Obama.
"Well... him and my grandchildren."
(Two little children run up, laughing, and hug his legs. Camera fades out with contact details.)
What do you think? I think it'd be a game-changer.