Tuesday, April 19, 2011

Very touching... commercial? Yep

The "commercial" part is well-nigh invisible, though. Watch this from Chick-fil-A. I tear up from about 1:20 to the end.


(h-t Challies)

26 comments:

Sarah : ) www.crumbsundermytable.blogspot.com said...

Thank you for posting this. We don't have cable, so I hadn't seen it. It really convicted me about not taking the time when I'm out to speak to people and tell them the unbelievably good news of the gospel. I couldn't help but think as I watched this that they all needed Christ, and if I care at all I have to warn them of the wrath to come.
I couldn't see much of the commercial aspect, but then again it did make me think well of the company and did make me want to go to Chik-fil-a more. Thanks again.

Cindy said...

Why you want to make me cry like that?

Rachael Starke said...

Nothing like starting the morning with a good cry.

Mike Westfall said...

Sorry, but I'm a bit cynical... as awesome as the message seems and as Chick-fil-A is, it's still an emotional appeal designed to sell stuff, isn't it?

If Chick-fil-A was really doing this for altruistic reasons, they could have made the commercial without any product or brand references at all.

Robert said...

I cried at first thinking of the pain that some of these people have endured...then I cried and became angry remembering how Jesus was stirred at the impact of sin in the world when He went to call Lazarus from the tomb. Sin causes all of this pain...sin causes everything bad in this world. Thank you for this video because it is a reminder of how much I should hate sin...and how much I need to show grace and mercy to others so that they may see Jesus in me and realize that Jesus died and rose again to conquer and pay the price for our sins for us.

DJP said...

True, Robert.

Westfall, tsk. Don't be such an old septic.

Brad Williams said...

DJP,

Don't be too hard on Mike. That's what I do to keep from crying, too.

:.)

Rachael Starke said...

"That's what I do to keep from crying, too."

*snicker*.

Given all the skubalon Chick Fil A has had to put up with recently, and the fact that they're a privately held company, I say bring on the PSAs. I'd be cynical about a lot of other companies doing a piece like this one, but not them.

I'm generally an avoider of fast food, but I'd make an exception for Chick Fil A at least once if they ever opened one in California.

Mike Westfall said...

Yeah, I know. I'm a wet blanket.
And, heh heh. You said, "septic."

But seriously. I loved the message. Needs to be spread. We need to give it thought.

But the venue is not right. We don't need to be getting all pentecostal about a fast food brand...

DJP said...

The spelling was deliberate.

If you're serious, then I seriously think you're offbase. Rachael's exactly right. Chik-fil-A has been catching heat from perversion-advocates and a host of others because this is indeed what they are. Ever been to a Chik-fil-A? They pretty much treat you like that. Even in CA.

I think the brand-placement is pretty subtle, the focus is on the people. I don't know anything about CFA that makes me think it's cynical on their part.

Al said...

My twins have both worked for Chik-Fil-A and this looks like a training video to me and not a commercial. They want their employees to recognize that the customer that may be having a bad day has a story they carry into the store with them. The employees have a chance to make a difference in how they treat their customers.

You are right Dan, this is who they are as a company.

al sends

JackW said...

This looks more like it was made more for the employees of CFA than the customers. Motivatonal training maybe?

Al said...

Jack is clearly in possession of a keen intellect...

al sends

Robert said...

It does remind me of the way I am treated by their employees. Often I have had the workers there says it is their pleasure to serve me. Imagine that...people wanting to serve others. I keep thinking that Somebody else taught something like that. Something like if you want to be the greatest, you must be a servant to all.

Mike Westfall said...

I'm only half-serious, Dan. Chik-fil-A is a fine company with great values. I just don't like it when I see other companies use similar methods to puff themselves up in the eyes of the public. (Suddenly, everybody is "green" even though they've done nothing except change the color of their product or labeling of same.)

Not that that's what CFA is trying to do, though.

I think Al and JackW are on to something. Chick-fil-A is an awesome company that indeed has been taking a bunch of σκύβαλον from the moonbat perversionists, and if this is a training video for their employees, then it goes a long way to demonstrate the very moonbattedness of the aforementioned.

Sir Aaron said...

Crying? I guess I'm just one of those guys that thinks men should only cry when...actually, can't think of a good reason.

See here for Michelle Malkin's post on the attack on Chick fil-A. For Chick fil-A's part, they only provided sandwiches. I personally don't care for their food (or their refill policy) but eat there anyways. (They also cater at many private Christian schools for lunches).

@Rachael: There are Chick fil-A in CA you know. I lived there and there was one near my home.

@Westfall: I thought Chick fil-A owners were Baptist. ;)

@All Others: another good chain to support is Hobby Lobby, also closed on Sundays due to Christian beliefs of its founder and officers.

Robert said...

@Aaron: Jesus cried. Just sayin'

DJP said...

...and David and Jeremiah and Paul and just about any man we know anything about in Scripture. Dry eyes are not identified in Scripture as a particularly masculine trait.

Herding Grasshoppers said...

Now I want to go to CFA even more. And - surprise¡ - we actually have one up here in the north.

Get this. It's on the campus of our local rabidly-liberal university. That took some doing.

The ad... can I adopt the girl whose dad blames her?

Julie

DJP said...

Oh, no kidding, Julie.

Sir Aaron said...

LOL, I was joking (although you'd never catch me crying over a commercial).

@DJP: Crying? Or weeping? I'll grant you pretty much every man in the Bible wept when somebody they loved died.

@Robert: At least you'll live longer. Science says keeping all those emotions in is bad for you. ;)

Sir Aaron said...

Every time I see a little girl portrayed like the one in the commercial (as mentioned by Julie) I'm always reminded of my own daughter. It's almost as if I transpose them. Is that just me or does everyone with kids do that?

Robert said...

@Aaron: I need to do a lot more of it then...especially to let out all of my emotions regarding that particular branch of science :']

Herding Grasshoppers said...

Thank you, Sir Aaron... YES. (And I don't have any daughters.)

It's not just hormones. It's compassion.

The Squirrel said...

I love Chick-fil-A.

Love the food. Love the company.

It's 550.4 miles from my house to the closest Chick-fil-A...

This is on my iPod...

(Yeah, I got choked up a couple times watching that video, too, Dan.)

Squirrel

Tom Chantry said...

Sorry, late to the thread.

I actually met Truett Cathy years ago and heard him speak to a group of Christian students.

His message in a nutshell: If you believe in Christ, you have all you need and don't really need success. So whatever you do, make sure you glorify Christ - which you can never do while compromising godly principles. So ignore everyone - Christian or otherwise - who tells you you need to compromise in order to succeed. Even if you fail, you still have Christ and you've glorified him. He'll provide for you, and what else do you really want out of life than to know him anyway?

Every news story and every blog post that I hear about Chick Fil A that talk is in the back of my mind. Cathy and his organization have a lot of leeway with me; I just don't believe they do anything cynically.